A business card is more than a
convenient item containing a name and contact information; it is a miniature
snapshot of your business which contains many revealing secrets about who you
are and how you conduct business. While a business card can tell a potential
client or customer your location and hours of operation, it also reveals a
great deal about your personality as well.
The first thing a person sees when
looking at a business card is the overall design and color scheme. To
demonstrate this point, take a business card and flash it in front of someone's
eyes for a brief moment, and then ask the person to describe the card. Will the
person comment on the quality of the cardstock? The lettering or the validity
of the information printed on the card? Of course not. They will only be able
to describe the color and basic design.
Since the overall design and color
of the card is what makes an immediate impression, great care should be taken
when choosing a card for your business. If your card appears bland and boring
at first glance, then it may indicate that you are not a creative type of
person. This may not be important if you are a lawyer or an auto mechanic, but
it is critically important if your career deals with creativity. A business card for a hairstylist, interior decorator, or photographer, for instance must
not be visually bland as it may send the wrong kind of subliminal message to
clients and customers.
The best and most effective business
cards are unique and original. We have all seen generic business cards before,
the kind which business owners can order from printing websites at low prices.
By using these generic templates to design a card, you run the risk of having
the same exact business card as your competitor across town. In other words,
you may be giving clients a subliminal impression that your business is not any
different than that of your competition.
Upon closer examination of a
business card, a client will notice the textural feel of the card. This
indicates the quality and expense of the card, and this often reveals a great
deal about how you conduct business. A contractor or carpenter, for instance,
may not need a card that is visually impressive, but it is necessary to have a
card that is printed on quality cardstock, metal or plastic business card. This
is because on a subliminal level, a client who feels that a contractor who
skimps on quality when it comes to a business card may also skimp on quality
when it comes to building materials.
Therefore, it is always a wise idea
to purchase the highest-quality card you can afford. A card that is thin and
flimsy will not give the impression of trust and solidity like a card that is
sturdy. This is important if your career is one where trust is important. If
you are in financial services or legal services, a thin and flimsy card will
not send a positive subliminal message to clients.
These are the factors which
determine the effectiveness of a business card, and reflect the personality of
the professional. Business owners who are cheap often have cheap business
cards, and businesspeople who are shady often have flimsy business cards.
Professionals who are in creative businesses need cards that are eye-catching
and colorful, and professionals who build and construct things with quality
materials need a card that is also printed on a quality material.
No comments:
Post a Comment
Eloquent Admin Team would appreciate your feedback