Colour Meanings & Theory
Colour can make or break a design so it is vital that you know what colours mean and what they can communicate. Below are some ‘meanings’ of colour.- Red evokes aggressiveness, passion, strength and vitality
- Pink evokes femininity, innocence, softness and health.
- Orange evokes fun, cheeriness and warm exuberance.
- Yellow evokes positivity, sunshine and cowardice.
- Green evokes tranquility, health and freshness.
- Blue evokes authority, dignity, security and faithfulness.
- Purple evokes sophistication, spirituality, costliness, royalty and mystery.
- Brown evokes utility, earthiness, woodsy-ness and subtle richness.
- White evokes purity, truthfulness, being contemporary and refined.
- Gray evokes somberness, authority, practicality and a corporate mentality.
- Black evokes seriousness, distinctiveness, boldness and being classic.
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