Tuesday, 25 December 2012

Choosing the colors for your logo and corporate image

Colour Meanings & Theory

Colour can make or break a design so it is vital that you know what colours mean and what they can communicate. Below are some ‘meanings’ of colour.
  • Red evokes aggressiveness, passion, strength and vitality
  • Pink evokes femininity, innocence, softness and health.
  • Orange evokes fun, cheeriness and warm exuberance.
  • Yellow evokes positivity, sunshine and cowardice.
  • Green evokes tranquility, health and freshness.
  • Blue evokes authority, dignity, security and faithfulness.
  • Purple evokes sophistication, spirituality, costliness, royalty and mystery.
  • Brown evokes utility, earthiness, woodsy-ness and subtle richness.
  • White evokes purity, truthfulness, being contemporary and refined.
  • Gray evokes somberness, authority, practicality and a corporate mentality.
  • Black evokes seriousness, distinctiveness, boldness and being classic.

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